Rap faces. Man we’re overwhelmed with the response to the ‘BrewHeads’ video. Over 2k views in less than 3 days, a record for @themovementfam. We just wanna thank everyone who viewed and shared it - it’s beyond appreciated and know you guys are truly helping to grow the craft beer movement. If you haven’t peeped it yet, hit up www.youtube.com/movementfam!
This nugget took me all through the Rockies, and even to this day it was some of the best weed I ever had. I saw a dude get out of a car and light a cigarette looking thing in his hand so I asked him if he knew where I could get any bud. He charged me $20 and made my west coast trip amazing. BC FTW. Vancouver, 2004. #tbt #throwbackthursday
#1465 Apostel Bräu (Germany)
The homies @jasmine_sofia and Chris took us to the SAQ Depot over the weekend and I picked up this bad boy. The brown on the can suggested a nice German ale, so I was psyched. But, alas, there was nary a dark malt to be found. This bad boy is a pilsner, and a weak ass one at that. Light as tits, little to no taste, nice carbonation and an overwhelming sense of meh.
'Murica. I've always wanted my name on an American flag. But yo, the response to the 'BrewHeads' video has been crazy. It's amazing to see it so heavily appreciated in multiple communities. @brewheads, @starlexis, @notionbaby, the 9Block team and I are extremely grateful for all the love, kind words and social shares. Hopefully we can spread the message of craft beer further via the medium of Hip Hop. But to the flag - the collab that Phil and I did exemplifies everything we both strive for in our businesses; quality, longevity and locality. The hat was entirely made in the US, no small feat for a fashion item. The bills were stitched in one state and sent to another to be attached to the crown. It was a nightmare to get it done but Phil made it work. The glasses were printed in 22k gold in the States. So if you believe in what we're doing, and you appreciate the time, effort and energy we put into this for 9 month, we thank you for the support. ❤️
Been a minute since I’ve finished a book. Mainly because this was a bitch to read. Definitely not what I expected. It’s Machiavelli’s most controversial work (The Prince - not sure if it’s satire or legit), but both books are essentially an instruction manual on how to manage an army and conquer a city. Not entirely relevant in today’s day and age but there’s some lessons in it. Cool for history’s sake.
#1464 Mike Hess Habitus (USA)
Today is a big day for The Fam. We released the music video for the world’s first craft beer anthem ‘BrewHeads’, so what better way to celebrate than cracking a solid IPA courtesy of the man himself, Phil of @BrewHeads? It’s a gorgeous 8% rye IPA, golden honey in colour and the hops are incredible. Bitterness balanced with a touch of floral citrus, a slight musty aftertaste with a wicked hoppy punch. I love it. Are you a BrewHead?
With the craft beer explosion happening in every corner of the globe, it was only a matter of time before the revolution gained a soundtrack.
Cee, originally from Melbourne, Australia but now located in Montreal, Canada, created the song ‘BrewHeads’ (produced by Dr. MaD) after connecting with Phillip Hinson via Instagram. Phil owns BrewHeads, a craft beer merchandise company based out of Phoenix, AZ. The two had a mutual admiration for each others business, so a collaboration was inevitable. The track celebrates all aspects of the world of craft beer unlike any other tune before it - this is most definitely not your typical ‘let’s get drunk’ theme song.
Now although a song and video like this is big enough news in itself, what truly makes this special is that Phil and Cee have created a super limited edition merch collab which is currently still available via the BrewHeads website! The black and gold box set contains a gorgeous BrewHeads Bière Sommelier Glass with 22 carat gold print; a custom 100% made in the USA snapback, complete with hop print under the brim and gold-stitched barley on the flip side; and, of course, a digital download of the track.
Order the Cee x BrewHeads cap x glass combo while it lasts: thebrewheads.com/products/preorder-bh-x-cee-collaboration-pack
Listen to ‘BrewHeads’ on Bandcamp: ceetmf.bandcamp.com/track/brewheads
Shot by Richard Bastarache and Shane Russell
Edited by Shane Russell
Cameras: Canon 6D and Canon XF100
Special thanks to all the breweries:
Benelux - brasseriebenelux.com/
Broue Pub Brouhaha - brouepubbrouhaha.com
Vices Et Versa - vicesetversa.com/
Dépanneur Peluso - depanneurpeluso.com/
Dieu du Ciel - dieuduciel.com/
Choppe a Barrock - choppeabarrock.com/
St. Ambroise - mcauslan.com/en/
Cee - This Is All I Know
Cee & Dr. MaD - Steps To The Peak
Notion - Pride On My Cufflinks EP
Tumblr: beerandothershit.com | themovementfam.tumblr.com